Greenflint launch at ISPOR
May 2006

Greenflint made its first appearance at the 11th annual meeting of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR), held in Philadelphia from May 20–23. With CEO Ruth Whittington, PA Maggie Jones, marketing manager Chris Gardiner, and our Health Outcomes Communicator (HOC) newsletter editor David Woods in attendance, Greenflint and Rx attracted considerable interest among the one thousand or so registrants.

Greenflint's models are designed to help in early-stage decisions, cutting costs, making strategic decisions during development, and developing a promotional message. And modelling was the theme, with attendees invited to craft models out of red and green clay – a creative challenge that produced, among many other entries, a red rose and Philadelphia's famed Liberty Bell.

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To launch Greenflint, we asked visitors to model their 'second favourite green thing'. Entries included:

Meet the winners...